The B2B buying procedure can be lengthy and complicated, with numerous decision-makers and stakeholder groups involved. This can cause long sales cycles and a lower win percentage for companies. By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the opportunities… Read More

Mark Donnigan: It's going great, Ben. I am so delighted to be below on your program.Specifically provided the value and also the necessity of the topic we're going to be dealing with over the program of this conversation also, which is one that I think is really under-discussed. One that might if not raise some eyebrows, but might get you some conf… Read More

Mark Donnigan: It's going terrific, Ben. I am so happy to be here on your program.Ben: Absolutely. We enjoy to have you on the program. Specifically given the value as well as the necessity of the subject we're mosting likely to be dealing with throughout this discussion also, which is one that I believe is really under-discussed. One that could ot… Read More